Supervalu Outperforms The Market

SuperValu, Ireland’s leading community supermarket network, today announced that the brand recorded retail sales of €2.1 billion in 2012.

Said Martin Kelleher, Managing Director, SuperValu; “This is a very good performance, which is ahead of the overall market. This was achieved by delivering value to shoppers through price reductions, promotions and our extensive SuperValu own brand range; the unrivalled quality of our Irish produce which shoppers can really trust; our place in the community and our commitment to deliver the best fresh food offer in the market, with ranges such as ‘Prepared by our Butcher’.”

Added Kelleher: “SuperValu is a fantastic local success story and we are extremely proud of our contribution to local communities, where quite often the store is the biggest employer in the area. It is an internationally recognised fact that locally owned and operated businesses, like SuperValu, keep and circulate three times more money locally than those in international ownership. There is 12,000 people employed across our store network, including 450 butchers and over 200 bakers. During 2013, we hope to add a further 300 jobs, as we are set to open three new stores, and extend and refurbish a further 40, as part of a €20 million investment programme by our retail partners.”

160 of these positions will be new jobs, with the opening of two greenfield sites, located in Celbridge, Co. Kildare and Milltown Malbay, Co. Clare.

During 2012, SuperValu invested €290 million in delivering value to today’s budget conscious shopper, while maintaining its policy of sourcing from Irish suppliers whenever possible.

SuperValu’s 195 stores nationwide, employ over 12,000 people, with an annual payroll of over €213 million, making it one of the State’s largest employers. Retailers spent €75 million directly with local suppliers, allowing them to offer their shoppers exceptional local fresh produce, which they cannot get anywhere else. Stores also spent over €15.7 million on local professional services such as accountancy, €75 million on sourcing from local suppliers and donated over €2.8 million to local voluntary and community groups.